Alumni Hall of Fame: Boom – Thanawan Vongcharoenrat, Class of 2014 – The Founder of ButterBear Who Transformed a Local Concept into Global Recognition

Alumni article Exceptional People Our Spotlight SHR Article

Boom, Class of 2014, is the founder of ButterBear. She joins the Shrewsbury Bangkok Alumni Hall of Fame as a successful young businesswoman whose brand has become a true Icon of Happiness and a proud representative of Thailand.

Her story inspires us never to stop dreaming and to keep flourishing. Boom’s journey is more than just a story of entrepreneurship; it is a powerful testament to the courage and vision required to transform a local concept into a globally recognised brand. Her success also reflects the entrepreneurial spirit nurtured during her time as a student at Shrewsbury Bangkok.

“Butterbear was inspired by the little things that make people happy, like how a good dessert can brighten your day,” she says.

Today, Butterbear has become a lifestyle phenomenon, capturing hearts across Thailand with its cheerful mascot, Nong Noey, and imaginative experiences. Boom envisions it as an “Icon of Happiness” from Thailand, spreading joy and positivity wherever it goes.  

“Everything I do today comes from the mindset I developed at Shrewsbury,” Boom reflects. “Don’t be afraid to try. Every mistake teaches you something.”

Now, as she reunites with the school through an exclusive Shrewsbury Bangkok x Butterbear collaboration. Boom’s journey comes full circle, from a shy student to the creative heart behind one of Thailand’s most beloved brands. 

Her story reminds us that with courage, curiosity, and kindness, even the smallest beginnings can grow into something extraordinary.

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